Connect with us

Food and Beverage

Nestlé launches Nescafé Plan 2030 to help drive regenerative agriculture, reduce greenhouse gas emissions and improve farmers’ livelihoods

Nescafé, Nestlé’s largest coffee brand and one of the world’s favorite coffees, outlined today its extensive plan to help make coffee farming more sustainable: the Nescafé Plan 2030. The brand is working with coffee farmers to help them transition to regenerative agriculture while accelerating its decade of work (pdf, 8,65Mb) under the Nescafé Plan.

The brand is investing over one billion Swiss francs by 2030 in the Nescafé Plan 2030. This investment builds on the existing Nescafé Plan as the brand expands its sustainability work (pdf, 8,65Mb). It is supported by Nestlé’s regenerative agriculture financing following the Group’s commitment to accelerate the transition to a regenerative food system and ambition to achieve zero net greenhouse gas emissions.

Climate change is putting coffee-growing areas under pressure. Building on 10 years’ experience of the Nescafé Plan, we’re accelerating our work to help tackle climate change and address social and economic challenges in the Nescafé value chains.

David RennieHead of Nestlé Coffee Brands

Rising temperatures will reduce the area suitable for growing coffee by up to 50% by 20501. At the same time, around 125 million people depend on coffee for their livelihoods2 and an estimated 80% of coffee-farming families live at or below the poverty line3. Action is needed to ensure the long-term sustainability of coffee.

“As the world’s leading coffee brand, Nescafé aims to have a real impact on coffee farming globally,” said Philipp Navratil, Head of Nestlé’s Coffee Strategic Business Unit. “We want coffee farmers to thrive as much as we want coffee to have a positive impact on the environment. Our actions can help drive change throughout the coffee industry.”

Supporting farmers’ transition to regenerative coffee farming

Regenerative agriculture is an approach to farming that aims to improve soil health and fertility – as well as protect water resources and biodiversity. Healthier soils are more resilient to the impacts of climate change and can increase yields, helping improve farmers’ livelihoods.

Nescafé will provide farmers with training, technical assistance and high-yielding coffee plantlets to help them transition to regenerative coffee farming practices. Some examples of regenerative agriculture practices include the following:

  • Planting cover crops helps to protect the soil. It also helps add biomass to the soil, which can increase soil organic matter and thus soil carbon sequestration.
  • Incorporating organic fertilizers contributes to soil fertility, which is essential for good soil health.
  • Increasing the use of agroforestry and intercropping contributes to biodiversity preservation.
  • Pruning existing coffee trees or replacing them with disease and climate-change resistant varieties, will help rejuvenate coffee plots and increase yields for farmers.

Focusing on origins from where Nescafé sources 90% of its coffee

Nescafé will be working with coffee farmers to test, learn and assess the effectiveness of multiple regenerative agriculture practices. This will be done with a focus on seven key origins, from where the brand sources 90% of its coffee: Brazil, Vietnam, Mexico, Colombia, Côte d’Ivoire, Indonesia and Honduras.

Nescafé aims to achieve:

Piloting a financial support scheme in Mexico, Côte d’Ivoire and Indonesia to accelerate the transition to regenerative agriculture

Nescafé is committed to supporting farmers who take on the risks and costs associated with the move to regenerative agriculture. It will provide programs that aim to help farmers improve their income as a result of that transition. In Mexico, Côte d’Ivoire and Indonesia, Nescafé will pilot a financial support scheme to help farmers accelerate the transition to regenerative agriculture. Through this scheme, Nescafé, together with coffee farmers, will test and learn the best approach in each country. These could include measures such as:

  • conditional cash incentives for adopting regenerative agriculture practices
  • income protection using weather insurance
  • greater access to credit lines for farmers

Nescafé will track the progress and assess the results of its field programs with coffee farmers through its Monitoring and Evaluation partnership with the Rainforest Alliance. Its efforts will be complemented by new and expertise-focused partnerships, like the one with Sustainable Food Lab for topics related to coffee farmers’ income assessment, strategy and progress tracking.

Reducing greenhouse gas emissions also by capturing and storing more carbon in the soil

Regenerative agriculture also contributes to drawing down carbon dioxide from the atmosphere and reducing greenhouse gas emissions. That’s why regenerative agriculture is a key part of Nestlé’s Zero Net roadmap. Nescafé aims to contribute to Nestlé’s Zero Net commitment to halve greenhouse gas emissions by 2030 and reach zero net greenhouse gas emissions by 2050. It will work with farmers, suppliers and partners to help protect agricultural lands, enhance biodiversity and help prevent deforestation. The brand intends to help farmers plant more than 20 million trees at or near their coffee farms.

Going forward by building on a strong foundation

Today’s announcement builds on Nescafé‘s sustainability efforts in coffee production. Since 2010, the brand has invested in sustainability through the Nescafé Plan (pdf, 8,65Mb) and has made significant progress:

Source – Nestle

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending

Best phones under 20000 in 2026 held in hand Best phones under 20000 in 2026 held in hand
Technology1 week ago

Best Phones Under 20000 in India 2026: Top 7 Picks

Finding the best phones under 20000 in India has never been this rewarding. In 2026, this price band buys a...

A loyal customer receiving coffee, showing brand loyalty A loyal customer receiving coffee, showing brand loyalty
Branding2 weeks ago

Brand Loyalty: How Successful Brands Keep Customers Coming Back

Featured image — Source: Thirdman / Pexels It costs far more to win a new customer than to keep an...

Billboards in a city boosting brand awareness Billboards in a city boosting brand awareness
Branding2 weeks ago

Brand Awareness: Effective Strategies to Grow Your Business

Featured image — Source: Anurag Jamwal / Pexels Before anyone can buy from you, love you, or recommend you, they...

Brand equity represented by the word value Brand equity represented by the word value
Branding2 weeks ago

Brand Equity Explained: Meaning, Importance, and Examples

Featured image — Source: Ann H / Pexels Two bottles of fizzy brown cola sit side by side. One is...

Phone software updates and long-term support in 2026 Phone software updates and long-term support in 2026
Technology2 weeks ago

Best Phones Software Updates in 2026: How Many Years of Support Every Brand Gives

When you buy a phone in 2026, the spec that quietly matters most isn’t the camera or the chip —...

Brand positioning strategy planning on a board Brand positioning strategy planning on a board
Branding2 weeks ago

Brand Positioning: Definition, Strategies, and Real-World Examples

Featured image — Source: Leeloo The First / Pexels Two coffee shops sit on the same street, sell a similar...

Visual representation of brand identity, image, and reputation Visual representation of brand identity, image, and reputation
Branding2 weeks ago

Brand Identity vs Brand Image vs Brand Reputation: Key Differences

Featured image — Source: Eva Bronzini / Pexels Ask ten marketers to explain the difference between brand identity vs brand...

How to build a brand from scratch strategy planning How to build a brand from scratch strategy planning
Branding2 weeks ago

How to Build a Brand From Scratch: A Step-by-Step Guide

Featured image — A brand starts with strategy, not a logo. Source: Walls.io / Pexels Every business you admire started...

What is branding - a complete beginner guide What is branding - a complete beginner guide
Branding2 weeks ago

What Is Branding? A Complete Beginner’s Guide

Ask ten people what branding means and you’ll get ten different answers. Some say it’s your logo. Others point to...

Perfume Brands Perfume Brands
Lifestyle2 weeks ago

Best Perfume Brands in India (2026): Top Luxury & Affordable Fragrances Ranked

Choosing from the best perfume brands in India has never been more exciting — or more confusing. Walk into any...

Translate »