Connect with us

Technology

Microsoft and NVIDIA Announce Expansive New Gaming Deal

microsoft teams

Microsoft and NVIDIA announced the companies have agreed to a 10-year partnership to bring Xbox PC games to the NVIDIA® GeForce NOW™ cloud gaming service, which has more than 25 million members in over 100 countries.

The agreement will enable gamers to stream Xbox PC titles from GeForce NOW to PCs, macOS, Chromebooks, smartphones and other devices. It will also enable Activision Blizzard PC titles, such as Call of Duty, to be streamed on GeForce NOW after Microsoft’s acquisition of Activision closes.

“Xbox remains committed to giving people more choice and finding ways to expand how people play,” said Microsoft Gaming CEO Phil Spencer. “This partnership will help grow NVIDIA’s catalog of titles to include games like Call of Duty, while giving developers more ways to offer streaming games. We are excited to offer gamers more ways to play the games they love.”

“Combining the incredibly rich catalog of Xbox first party games with GeForce NOW’s high-performance streaming capabilities will propel cloud gaming into a mainstream offering that appeals to gamers at all levels of interest and experience,” said Jeff Fisher, senior vice president for GeForce at NVIDIA. “Through this partnership, more of the world’s most popular titles will now be available from the cloud with just a click, playable by millions more gamers.”

The partnership delivers increased choice to gamers and resolves NVIDIA’s concerns with Microsoft’s acquisition of Activision Blizzard. NVIDIA therefore is offering its full support for regulatory approval of the acquisition.

Microsoft and NVIDIA will begin work immediately to integrate Xbox PC games into GeForce NOW, so that GeForce NOW members can stream PC games they buy in the Windows Store, including third-party partner titles where the publisher has granted streaming rights to NVIDIA. Xbox PC games currently available in third-party stores like Steam or Epic Games Store will also be able to be streamed through GeForce NOW.

Visit the GeForce NOW website for more information on the service and follow along every GFN Thursday for the latest news, including release dates for upcoming Microsoft game titles coming to the GeForce NOW service.

The agreement was announced at a Microsoft press conference in Brussels, Belgium. Microsoft also shared today that it finalized a 10-year agreement to bring the latest version of Call of Duty to the Nintendo platform following the merger with Activision.

About NVIDIA

Since its founding in 1993, NVIDIA (NASDAQ: NVDA) has been a pioneer in accelerated computing. The company’s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined computer graphics, ignited the era of modern AI and is fueling the creation of the metaverse. NVIDIA is now a full-stack computing company with data-center-scale offerings that are reshaping industry. More information at https://nvidianews.nvidia.com/.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

Source – Microsoft

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending

Best phones under 20000 in 2026 held in hand Best phones under 20000 in 2026 held in hand
Technology1 week ago

Best Phones Under 20000 in India 2026: Top 7 Picks

Finding the best phones under 20000 in India has never been this rewarding. In 2026, this price band buys a...

A loyal customer receiving coffee, showing brand loyalty A loyal customer receiving coffee, showing brand loyalty
Branding2 weeks ago

Brand Loyalty: How Successful Brands Keep Customers Coming Back

Featured image — Source: Thirdman / Pexels It costs far more to win a new customer than to keep an...

Billboards in a city boosting brand awareness Billboards in a city boosting brand awareness
Branding2 weeks ago

Brand Awareness: Effective Strategies to Grow Your Business

Featured image — Source: Anurag Jamwal / Pexels Before anyone can buy from you, love you, or recommend you, they...

Brand equity represented by the word value Brand equity represented by the word value
Branding2 weeks ago

Brand Equity Explained: Meaning, Importance, and Examples

Featured image — Source: Ann H / Pexels Two bottles of fizzy brown cola sit side by side. One is...

Phone software updates and long-term support in 2026 Phone software updates and long-term support in 2026
Technology2 weeks ago

Best Phones Software Updates in 2026: How Many Years of Support Every Brand Gives

When you buy a phone in 2026, the spec that quietly matters most isn’t the camera or the chip —...

Brand positioning strategy planning on a board Brand positioning strategy planning on a board
Branding2 weeks ago

Brand Positioning: Definition, Strategies, and Real-World Examples

Featured image — Source: Leeloo The First / Pexels Two coffee shops sit on the same street, sell a similar...

Visual representation of brand identity, image, and reputation Visual representation of brand identity, image, and reputation
Branding2 weeks ago

Brand Identity vs Brand Image vs Brand Reputation: Key Differences

Featured image — Source: Eva Bronzini / Pexels Ask ten marketers to explain the difference between brand identity vs brand...

How to build a brand from scratch strategy planning How to build a brand from scratch strategy planning
Branding2 weeks ago

How to Build a Brand From Scratch: A Step-by-Step Guide

Featured image — A brand starts with strategy, not a logo. Source: Walls.io / Pexels Every business you admire started...

What is branding - a complete beginner guide What is branding - a complete beginner guide
Branding2 weeks ago

What Is Branding? A Complete Beginner’s Guide

Ask ten people what branding means and you’ll get ten different answers. Some say it’s your logo. Others point to...

Perfume Brands Perfume Brands
Lifestyle2 weeks ago

Best Perfume Brands in India (2026): Top Luxury & Affordable Fragrances Ranked

Choosing from the best perfume brands in India has never been more exciting — or more confusing. Walk into any...

Translate »