Nike Champions Female Athletes, Presents “What The Football” Campaign

Nike is proud to partner with an unmatched roster of athletes — from the greatest of all time to rising stars to barrier-breakers.

For the last 50 years, the company has focused on innovating to serve the future of athletes and sport. As part of this focus, Nike has redefined the athlete partnership model, listening, learning and evolving to serve and support female athletes. To highlight a few examples, the company has created products that help eliminate distractions, established Nike’s Athlete Think Tank collective to invest in the future of women’s sports, and committed to programs that support athletes from when they are emerging onto the scene to when they are at the top of their game to their transition after retirement.

“At Nike, we have always firmly believed that the voice of the athlete has the power to change the world,” says Tanya Hvizdak, VP, Global Women’s Sports Marketing. “For the last 50 years, we’ve worked with athletes who share our values and vision to move the world forward through the power of sport. As we look to the future, many of our female athletes have a fresh perspective and ambition to create even bigger change. Together with them, we are partnering to deliver new product innovations and services, support communities, and expand sport for the next generation.”

What’s more, this summer, Nike will provide its most robust athlete service offering ever during a women’s global tournament. This includes dedicated and insights-backed recovery spaces where athletes in Nike’s sponsored federations can find rest and recovery between matches.

For more information on how Nike is listening to all athletes and expanding the definition of sport, check out “All Movement, All Moments.”