Volkswagen Celebrates Film And Television In Second Year Of South By Southwest Sponsorship

• Volkswagen as Super Sponsor backs 2023 SXSW^® Film & TV Festival and Transportation Track at SXSW Conference
• Two panel discussions presented by Volkswagen on brand partnerships and the future impact of autonomous vehicles

Volkswagen is celebrating its second year as a South by Southwest® (SXSW®) Conference and Festivals Super Sponsor by backing the conference’s Film & TV Festival program in Austin, TX. Running concurrently with the SXSW Conference, the Film & TV Festival takes place from March 10-19, celebrating innovation and emerging talent from behind and in front of the camera.

In addition to the support of numerous Film & TV Festival related events, Volkswagen is presenting two panel discussions during the SXSW Conference. The first will center on brand partnerships and product placement in film, with special focus on recent success with well-known film franchises. A second panel will examine how autonomous vehicles could change urban landscapes.

“The dynamism of South by Southwest lets us celebrate our iconic brand in an iconic cultural setting,” said Cameron Batten, Chief Communications Officer, Volkswagen Group of America. “From product and technology advancements to cultural milestones, we know the audience will be here in Austin, Texas.”

“We’re thrilled to have Volkswagen back as a sponsor for 2023,” said Jann Baskett, SXSW Co-President and Chief Brand Officer. “Their technology innovations and future-forward identity make them an ideal collaborator. We look forward to seeing this year’s programming and activations.”

Panel discussions are open to select SXSW badge holders with more details available through the following links:

How Autonomous Vehicles Will Change Urban Spaces

VW & Lucasfilm Join Forces with Special Guest Doug Chiang, Executive Creative Director at Lucasfilm

Volkswagen also plans an outdoor public display, highlighting its commitment to automotive electrification with current and upcoming electric vehicle offerings. Passers-by will be able to view the brand’s fully-electric ID.4 SUV, as well as a European version of the soon-to-debut ID. Buzz. Both vehicles will be shown outside of the Rollins Theatre at The Long Center for the Performing Arts from March 10-15.

About Volkswagen
Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, which is a subsidiary of Volkswagen AG. Headquartered in Herndon, Virginia, Volkswagen Group of America’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices. Volkswagen Group of America Chattanooga Operations, LLC, a wholly owned subsidiary of VWGoA, operates a state-of-the-art assembly facility in Chattanooga, Tennessee, while VW Credit, Inc., another wholly owned subsidiary of VWGoA, provides financial services. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, Jetta, Jetta GLI, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more. 

Source – Volkswagen